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Marketing as a conversation with your customers

Depending on the nature of your business, there’s a good chance that you rely on repeat business from the same customers, at least to some degree. That can have a big effect on choosing what marketing tools to use in order to grow your business, and how you use them. To begin with, it may [...]

The fine art of being yourself

Whenever you’re engaging customers on behalf of your business, whether it’s in advertisements, on your website, on social media, or in person, it’s easy to try to change who you are, to try to be what you think the customer wants. In one sense, this is a good instinct—customers won’t click on an ad or [...]