A mobile marketing keyword is a word that identifies your product, business, service for people to text and get information or opt-into a campaign. Promote your keyword on print material, radio ads, tv commercials, place mats, bill boards and any other method of promotion your text call to action. Keywords are easy to select right in your mobile dashboard.
Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing, resulting in as much as 97% open rate and 25%+ redemption rate.